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Articles Tagged "2016 real estate"

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689 Lalton Dr. Conway South Carolina Homes for Sale | |

Natalie Rakoci with Eagle Realty | See full property details at |

Welcome to this incredible 3 bed/3 bath custom home in the highly desirable community of Hillsborough. The vaulted and cathedral ceilings magnify the beauty of this home which has a split floor plan with an open concept and includes a bonus room with full bath upstairs. A formal dining area that can be utilized multiple ways. A large kitchen with beautiful custom cabinets, corian throughout, stainless steel appliances and a breakfast nook with a view! Enjoy the beauty of the lake from the screened porch or while grilling on the extended patio. Located minutes from downtown Conway, 22 and approximately a mile from the International Drive connector, 689 Lalton is a short drive to the beaches , shopping , medical , dining and all attractions. In the community there is a pool, community center, playground and plenty of mature and beautiful landscaping.


3938 Pinebrook Circle Little River South Carolina Homes for Sale | |

Renee Blake with Eagle Realty | See full property details at | Make this your permanent home or a great investment property. Property sold AS-IS. Two bedrooms with two baths downstairs with living room and dining area. Side Carolina room with sliders and front, side and back deck. Access upstairs with the spiral staircase that can be used as a third bedroom or office space. Storage space upstairs as well. This home is located on two lots and deeded as one. Easy Access to the waterfront in Little River. A short drive to Calabash and to the beach, restaurants and shopping.


163 Palmetto Green Dr. Longs South Carolina Homes for Sale | | Chris Ward with Eagle Realty | See full property details at | This home shows like new at only 4 years old! Large fenced yard, great golf course neighborhood, and so much space! This 4 BR home boasts cathedral ceiling, formal dining area, large updated kitchen, and first floor master bedroom. 3 Bedrooms up stairs, plus walk out attic and big landing area perfect for second family or flex space. This floor plan is one of the most popular in this subdivision called The Kent. Don't miss this rare opportunity to purchase this home in a great location! Pool and golf amenities on site, and only a minute to restaurants, Hwy 31, and 10 minutes tot he ocean front in cherry grove beach!


It's Beginning To Look A Lot Like #Vlogmas! | EP 87 | Thee Eagle Reality

My videographer was so happy to get past Thanksgiving so we could (more rightly) focus on Christmas season! That means getting the office decorated, getting our #vlogmas filming schedule rolling, and spreading christmas cheer by singing loud for all to hear! That was....until she decided to throw/drop her camera. So, you improvise. And she still rocked this awesome #VLOG for you! The show must go on! And it did. Enjoyed this week of marketing and content training with our Eagle Realty agents, some repairs at a clients property, meetings to bring some value, and obviously a little re-decorating in the office! -- – Career – Chris Ward BIC Page – Alexa


4973 South Island Dr. North Myrtle Beach South Carolina Homes for Sale

| | Chris Ward with Eagle Realty | See full property details at | Do you want to maximize the views from your new home? Then this is the perfect lot in prestigious Tidewater Golf Course and Plantation. Great setting for a charleston or row style home to be built overlooking the 8th fairway and the waterway marsh. The right home on this lot gives you some tremendous scenery to relax and gaze upon! Not to mention all the amenities that Tidewater offers like multiple pools, tennis, world class golf (discount for owners) 24/7 gated security, owner beach house cabana in Cherry Grove, and more! Oh, did we mention it's one of the best priced lots on the market?!



Eagle Realty 2019 #SquadGoals | EP 84 | Thee Eagle Reality


The centerpiece of this week was really the company goals we laid out for 2019 for Eagle Realty in North Myrtle Beach, SC. Every year we do our meeting that is really the culmination of individual one-on-one meetings to determine a direction and outline of where our company is, and where we are heading for the coming year. 2018 was on point! Now on to 2019 to be even better! Reconstruction in the office is going well, buyers are starting to creep out of hiding from the storms, and I am getting opportunities to build companies and brands in the area. And, my videographer is apparently ready to start Christmas before Thanksgiving has even come yet. * kind of frustrating * Lastly, the #shift in the #realestate industry is not something to be ignored - and at Eagle, we won't.



4453 Little River Inn Dr. Little River South Carolina Homes for Sale | |

Chris Ward with Eagle Realty | See full property details at | This is the property you have been waiting for in Little River inn. More like a town-home than a condo with no unit above you or on both sides of you. Private entrance to the property and quiet section of the neighborhood. Great 2BR unit for a beach retreat, 2nd or primary home, or investment property! Pool, tennis courts, minutes to the ocean front and fine dining! New floors in living room and kitchen, ground floor entry, and spacious bedrooms. All for a great price in an established community in Little River, SC!


Another Freaking Hurricane... So Might As Well Brand More | EP 80 | Thee Eagle Reality

Well, luckily hurricane Michael didn't show it's teeth in the carolinas. We are praying for the devastation in the pan handle of Florida though. But really, WTH! What is with all these storms! Ok, time to breath and calm down. And, time to get back to #marketing and #branding. Branding (the long game) can get lost in the shuffle in #realestate activity for most realtors, especially when things are busy and sales are rocking (like they have most of 2018). But when things slow down, like they have in the past 30 days in SC, it gives us time to really evaluate our branding efforts as Realtor professionals. Time for your Q4 to really ramp up and create momentum for your branding for the rest of 2018 and moving into 2019. -- – Career – Chris Ward BIC Page – Alexa


1221 Tidewater Dr. North Myrtle Beach South Carolina Homes for Sale | | Chris Ward with Eagle Realty | See full property details at | Wow! Larger Lake Villa unit in Teal Lake @ Tidewater in North Myrtle Beach with great views of the water and 10th tee box! Fully furnished and equipped just waiting for you to make your next home or vacation property! The Tidewater life style is unlike any other, with multiple pools, world class golf course, tennis, workout facilities, and private owners ocean front beach cabana. When you look at everything included you will be amazed at the value in this beautiful condo! Hurry and see this one today!


Eagle Realty - 4th Annual Client Appreciation Party Recap - 2018 | EP 78 | Thee Eagle Reality

Very excited to release this video for all who missed the party and couldn't make it! I would love for you to go ahead and make plans next year to be there for our 5th Annual in 2019! This year we had a great time at Antonio's Restaurant in Cherry Grove, North Myrtle Beach, SC. The food and atmosphere was awesome and what a view! Special thanks to our sponsors, Rivertown Property Inspection, BB&T Mortgage, Crescent Coast Insurance, and Eagle Beach Rentals for all your help with the event! -- – Career – Chris Ward BIC Page – Alexa


326 Thistle Ln. Carolina Forest South Carolina Homes for Sale | | Renee Blake with Eagle Realty | See full property details at | Enjoy the amenities that the community has to offer. Such as Volleyball and Basketball Court, Baseball and Soccer Fields, Swimming Pool, Playground and Security. Low HOA. Three Bedroom / Two Bath open floor plan. Vaulted Ceiling in Family room. Large patio area. Partially fenced back yard. Two car oversized garage. Great rental property, primary or second home. Priced to sell.


Client Appreciation PT. 1 - The #Prep | EP 77 | Thee Eagle Reality The show must go on in life, #realestate, and business - in the mist of the aftermath of #Florence we still must get our annual (4th annual to be exact) Client Appreciation Party ready for our guests, plus get some donations out to those in need, and keep the work flow going.

The #content can't stop! We had a quick week (kids still out of school - ugh 3 weeks) - but had to get ready for client party, get some donations out, and keep some of my other business ventures moving forward. Over all it was a good week!!


901 West Port Dr. North Myrtle Beach South Carolina Homes for Sale | | Jim Shorten with Eagle Realty | See full property details at | Motivated Seller!!! This is a rare opportunity for a great deal on a 2BR 2BA unit in the sought after community of Carolina Keyes. This unit is directly on the Waterway and features magnificent views. The unit is a Kitty Hawk model which was the largest 2BR unit built. It is also an end unit with two additional windows on the side, providing lots of light. You can view the waterway while doing the dishes or cooking in your large fully equipped kitchen. New paint, flooring and a little TLC is all it would take to make this a beauty! Located in the Ocean Drive area of Myrtle Beach, close to shopping, entertainment, restaurants and all the fun of Main St. Only 1 mile to the beach. Make it yours today!


Florence, You Suck! | EP 76 | Thee Eagle Reality

#HurricaneFlorence, you suck! We are still dealing with the aftermath of hurricane florence that swept through the Carolinas a couple weeks ago now, but in this #vlog episode you see how even though "she" settled down by the time it got to the coast, we still had some (sorta) unexpected fall out - literally. Trying to get back to normal work schedule in #realestate around the area, check on my clients properties, get back to work...but school out, roads blocked, office ceilings falling in - some stuff to deal with! But we will press on and persevere. After all, we choose this coastal living life, so yeah, let's do this! #recovery. -- – Career – Chris Ward BIC Page – Alexa




4453 Little River Inn Ln. Little River South Carolina Homes for Sale | | Chris Ward with Eagle Realty | See full property details at | This is the property you have been waiting for in Little River inn. More like a town-home than a condo with no unit above you or on both sides of you. Private entrance to the property and quiet section of the neighborhood. Great 2BR unit for a beach retreat, 2nd or primary home, or investment property! Pool, tennis courts, minutes to the ocean front and fine dining! New floors in living room and kitchen, ground floor entry, and spacious bedrooms. All for a great price in an established community in Little River, SC!


62 Laurel Dr. Little River South Carolina Homes for Sale | | Chris Ward with Eagle Realty | See full property details at | This spacious 2BR home actually has a possible 3rd bedroom that is climate controlled! Plus, screen porch, double outside storage areas and newly fenced yard and patio! Minutes to the ocean front or waterway make this an optimal location for your 2nd or vacation home, or primary residence. Low HOA fee, quiet neighborhood, lovely kept home. Upgraded appliances in kitchen, recently painted, and move in ready! Very cool free irrigation and drainage system added in yard, plus new gutters. This may not last long!


Leaving It All Behind | EP 66 | Thee Eagle Reality

...or am I? Of course I'm not - this is my life, my passion, my career, and my business. There is no quit or leave in my vocabulary. This week was a whirl wind of new listings, lot's of #Loris, SC time, basketball camp for my little girl, and bucket list actions like getting #bears tickets for a home game in Chicago in October. In fact, that is the highlight of the week in my mind! Well, maybe not the highlight considering I sold one of my new Loris, SC #listings in 48 hours. Welcome to a sellers market in Myrtle Beach, SC. What a great summer in #realestate - maybe it's time you join in! -- – Career – Chris Ward BIC Page – Alexa


#REAL Q&A - EP06 - Real Estate Answers Live

Today in Real Estate Ansers we answer 3 questions:
1. Buyers - Should I Get A Home Inspection?
2. Sellers - What Happens If The Appraisal Comes Back Lower Than the Contract Price?
3. Realtors - Is Daily Content Really That Important?


Mimosa Moments | EP 65 | Thee Eagle Reality It's #CatchUpWeek. Coming back from any holiday causes my to-do list to grow bigger. However, because it's summer I've really only got 2 days to get everything taken care of. That being said, this episode is a good expanse and summation of what that would look like. From taking photos of a hard to find empty lot listing in Tidewater #NorthMyrtleBeach, to drinking mimosas in a broker open house, this week has been a lot of fun! We also got #REAL and talked about how important it is to give value with your content. Sure, some content sound be more "conceited" to get your name out there, your face out there, and brand your company. However, the majority of your content should bring value to the audience in some way whether by direct or indirect means. Maybe it's time to analyze your content. Are you bringing #value to your audience?
Discover Myrtle Beach Podcast: – Career – Chris Ward BIC Page – Alexa


#REAL Q&A - EP5 - Real Estate Answers Live

Today we answer real estate questions about:
1. Seller Closing Cost
2. How many properties should a buyer look at in a day
3. Full Time vs. Part real estate agents


A Red Solo Cup Type Of Week | EP 62 | Thee Eagle Reality

I mean - I swear it was just coffee :) - but when you run out of coffee cups you gotta do what you gotta do...To be honest, it was a pretty great week so no day-drinking needed haha!! (except for the days I worked by the pool! Ahh, the benefits of summer time realtor work in North Myrtle Beach, SC.) I loved the fact I got to re-unite with a long lost friend, Guppy. I love the #realtorlife work I had going on all week. And I love that I got julian doing some real work. Great week in real estate here in the Myrtle Beach area, how about where you live? And don't pay attention to the sexual harassment in the blooper after credit scenes! – Career – Chris Ward BIC Page – Alexa


R.E.A.L Q&A (Real Estate Answers Live) - EP03

Seller Question - Best Pricing Strategy Practices
Buyer Question - How Many Homes Is To Many To See In A Day?
Realtor Career - Communication - Fast and in the right platform - is Key! – Career – Chris Ward BIC Page – Alexa


They Are Taking Over The Office! | EP 61 | Thee Eagle Reality Ok, round 2 of summer vacation #vlog - and now a new kid is in the mix. At least I can get some production out of this one...I think. Though I kind of think Julian treats it like a real life episode of The Office...and I'm Michael Scott. Oh my, will he ever learn. To be honest, I like Julian, my son, getting some real world office experience. He may think it is just another household chore, but this is a real opportunity for him to see what Dad does in his real estate day. Of course, not the day-to-day of realtor life, but at least the office side of running a company(s). I think summer is a great opportunity for enhanced content, real estate buyer traffic, the ability to not slack off...and yes, child labor! HA, J/K. Lets keep the positive momentum moving forward this #summer! – Career – Chris Ward BIC Page – Alexa


R.E.A.L Q&A (Real Estate Answers Live) - EP02 Questions Answered:

Real Estate Buyers - What do I do first when thinking of buying a property?
Real Estate Sellers - What do I look for in a Listing Agent when selling my Home?
Realtors - How important is new agent training? – Career – Chris Ward BIC Page – Alexa


TTT is Now R.E.A.L Q&A - "Real Estate Answers Live" EP1

Real Estate Buyers - What is a Buyers Market?
Real Estate Sellers - What is a Sellers Market?
Realtors - Is real estate the right career for me? – Career – Chris Ward BIC Page – Alexa


Staying on top of the latest trends in home decor isn't for everyone, but even for traditionalists, it can be fun to incorporate some new ideas. Here are five bathroom decor trends that are appearing in 2017.

  1. Geometric Patterns: Many homeowners are selecting bold patterns in geometric shapes, like chevrons, triangles, or hexagons. These patterns can add intrigue and continuity to your tile or shower curtain.
  2. Plants: Even the best-designed bathrooms can benefit from some small plants. If you have a windowless bathroom, there are some low-light options that can survive with little maintenance.
  3. Dark Colors: This can be tricky to achieve, but it comes with a big pay off. While traditional bathrooms are often painted with brighter whites and greys, opting for darker colors can make a bathroom seem more luxurious and relaxing. Imagine sinking into a deep bath with dim lighting—that might convey the appeal of a darker palette.
  4. Brass Hardware: Trends often come back around, and this year, brass fixtures of the '70s are popular once again.
  5. Minimalism: The massive master bathroom is still great, but there's also some appeal in smaller bathroom designs. Minimalism allows for smaller spaces to feel more intimate, but still airy and open.

Bathroom Trends 2017




We all know that searching for and viewing potential homes is the fun part of the home-buying process. The not-so-fun part? The mortgage.

But if you don't pay attention to the details, your mortgage can end up dragging down the enjoyment of your new home and cause some major regrets. Here are a few mistakes to avoid to ensure that you love your mortgage terms as much as your hew home.

Don't find your home first: Shopping around for the best mortgage rate should be the first step in the home buying process. You may even want to talk to a mortgage broker a full year before you plan to buy. It'll give you time to get your affairs in order to qualify for the best rate, could save you thousands of dollars in the long run, and you won't feel rushed to accept an unattractive loan because you're worried you'll miss out on your dream home.

Don't forget your real budget: There's often a big difference between what a lender says you can afford and what you can actually afford. Your debt-to-income ratio doesn't include the money you spend on hobbies, or the cost of commuting to work, or maintenance and utility costs. Really sit down and examine your spending before committing to the loan amount the lender is offering. You won't enjoy your home nearly as much if it's eating into your favorite hobbies.


north myrtle beach homes for sale - avoid these two big mortgage mistakes


Is the Current Pace of Home Sales Maintainable?


KCM just realized a blog post talking about the current state of home sale - you can read and exert below:


"There are some experts questioning whether the current pace of residential home sales is maintainable. Are too many people buying homes like in 2004-2006? Are we headed for another housing crisis? Actually, if we look closely at the numbers, we can see that we are looking at a very healthy real estate market.

Why the concern?

Some are looking at the last four years of home sales and comparing them to the three years just prior to the housing bubble. Looking at the graph below, we can understand that thinking." - read more - click


Based on there chart, when you take our the BOOM and CRASH years, we seem to be on steady pace with previous decade increases....what do you think?



  1. Meet with a real estate professional: Discuss the type of home you're looking for, including style, price, and location.
  2. The Buyer's Advantage: As the home buyer, your agent's commission is paid by the seller of the home in almost all circumstances. This means your representation costs you nothing!
  3. Get Pre-Approved: You will need pay stubs, W2s, and bank statements. Knowing what you can afford is critical to a successful home shopping experience
  4. Search for Homes: The fun part! Your agent will schedule showings and help you find the perfect home.
  5. Advanced Search: Not all real estate websites are the same. Your real estate professional has tools and systems to ensure you see every available home that meets your criteria.
  6. Make an Offer: Your agent will prepare your offer based on the price and terms you choose.
  7. Negotiation and Contract: It may take a few tries to get it just right, but hang in there. You're on your way!
  8. The Contract: In most cases the contract provides you with a timeline to obtain financing as well as time to inspect the physical condition of the home. Your real estate professional will inform you of all your rights and responsibilities related to the contract.
  9. Under Contract or In Escrow: You and the seller have agreed to the price and terms. The home is effectively held for you until closing.
  10. Final Details: Perform due diligence, order the appraisal, conduct an inspection, and review terms with the lender.
  11. Preparing for Closing: You will be finalizing your loan, reviewing documents, and discussing the findings from the inspection. Your agent will manage this entire process for you.
  12. Closing: This is the transfer of funds and ownership. A title company or an attorney typically acts as an independent third party to facilitate the closing.

The Home Buying Road Map


Five tips for first-time buyers


No matter how much time you spend on researching and educating yourself about your home purchase, it's hard to cover every detail. Here are a few tips for avoiding rookie mistakes with your first home purchase.

  1. Save as early as you can: Even if you think you're years away from buying your first home, try to start saving for your down payment. It makes a huge difference in your monthly payments, and helps avoid paying Private Mortgage Insurance.
  2. Be thorough with mortgage shopping: There are countless resources out there that can help you get the best terms for your mortgage. It may seem like a lot of work to shave less than a point off your mortgage rate, but it'll save you thousands in the long run.
  3. Consult a skeptic: You're likely to fall in love with a home, and that can make it difficult to take problems seriously. Bring along a skeptical friend or family member who can give you an honest opinion.
  4. Be patient with getting settled: You'll be anxious to make your new home your own, but take some time to see how your budget truly shakes out. In other words, hold off on big furniture purchases and remodeling projects.
  5. Make sure you're happy with the neighborhood: The house may be perfect, but don't discount the surroundings. You don't want to end up in the suburbs if you're going to miss walking to your favorite coffee shop, and you don't want to settle for the city if you're looking forward to some peace and quiet.


But let's be honest - basically all the time change is needed for growth. The only difference is sometimes that change is bigger than others. Ceilings always exist, and plateau's occur constantly. Breaking through and hitting the next level may take a step of faith to something different. Your #realestate career is no different. Don't get held back in your success....

@eaglerealtysc "Sometimes the right#company or the right #broker or just an#opportunity to #grow your #business the way you want can make all the difference in your #realestate


So pumped!  It's September again which mean #ClientAppreciation month is back @ Eagle Realty in North Myrtle Beach.  Clients like you are the only thing that has kept our real estate and rental business, in business, for over 15 years now!!  Your loyalty and referrals to all of our agents and teams are compliment enough for the service we get to give you and the expert knowledge of the real estate market in our local area.

So join in the FUN - go to and enter in contests with every Referral you give!  And, if you have been a recent client of ours, you will be getting an invtie to our annual, Client Appreciation Party at the end of the month!  Contact your Eagle Realty agent today for more details!



FitFor #Vacation - Episode 5 of #Entrepreneur Fitness

In this episode of Entrepreneur Fitness - Fit For #Vacation we:

Workout -
50 Reps each of
- Floor Press (min 135#)
- Jump Rope (Single Under's - x3 (150)
- SDHP (Sumo DeadLift High Pull)
- Lateral Bar Jumps
Abs (3 rounds)
- 30 Situps
- 20 Leg Lifts
- 30 Bicycle Crunch

Vacation is a necessary element for any entrepreneur or Business person to recharge physically, mentally, and emotionally. This doesn't mean stop work completely, but rather unplug for time of relaxation, play, and family connecting. In todays culture and age we can work pretty much from anywhere - so the trick more than ever is to learn how to dis-connect long enough to keep your tank full so you can continue to hustle at the top of your game!


We talked about engagement last time with our audiences on various social media platforms.  But before we engage, we need an audience to engage with.  Follower, fan, etc growth is a key factor when using social media for long term marketing stragey.  We need audience, and more than that we need attention of the audience (but that is a different topic).  Getting an audience comes in a couple ways...

From an organic stand point, you want to grow steady and slow - starting with your network, family, friends.  Follow them, they follow back - etc.  From there, the opportunity for exponentially webbing out your network through your closer "circle" connections is easier because you have common "friends" or "connections" in common to bring them into your network.  I speak here for any platform - facebook, instagram, twitter, etc.

Then, you want to follow influencers.  Not just famous people, but people who have a base of people that are the people or "audience" you want to have.  Connect with them, then connect to their fan base as well.

You also have the pay per "like" route for facebook.  The #hashtag strategy for instagram.  The re-tweet/like route for twitter.  And as far as Pinterest/Linkedin/Snap you have developing ways of connecting that are evolving both organically and monetized ways.

Each platform has various ways to grow your audience base but here are 2 things to remember: 

1. good content will always gain a larger audience

2. see rule #1


FitFor Investing - Episode 4 of Entrepreneur Fitness

Special Guest: Nicholas Sowers -

In this episode our workout was:
4 Rounds
25 pushups
15 Bar Back Squats
10 Ring Dips (or modified chair dips)
100 meter sprint

5:00 minute AMRAP
20 sit ups
20 crunches
20 oblique twists

We talked about wise investing, being logical in your investments, being practical in your investments, and never investing in something you can't explain.

Nick took a path of being a full-time investor as an entrepreneur from a bank day job. A broad leap for sure! He is the definition of someone who realized they weren't cut out for a 9-5pm job and wanted a different path in life. Entrepreneurship.


When is comes to social media marketing, especially as realtors, we hear: content is king.  No doubt, without quality and relevant content, you're really not using social media in the correct way.  To get noticed, to gain attention, you have to put out stuff that people pay attention to, and not just scroll past.  That is all true - but that is only half the battle (well maybe more like 80%....etc)

What happens next is really the gauge on whether you are turning your SMM (social media marketing) into lead conversion.  The word of the day: Engagement.  Without engagement with your content, and engagement between you and those consuming your content, its just content out on the web. (which las ti checked, there is plenty of)

When we talk about engagement of your content, that would include the: likes, shares, impressions (somewhat), comments, watches, pins, etc.  The consumption and interaction with your content = engagement.

Now, the next step if you engaging with the engagement.  All those people who just angaged with your content are potential customers you need to connect with.  Through commenting back to those that commented, thanking people for re-tweets, showing appreciation for likes and shares...whatever you have to do to show people you are paying attention to those that consume your content and that you desire genuine interaction.  Thats what social platforms can provide.  Making the world a smaller place, so that your business can be "small town" in a "big world".


In the last "Being A Social Realtor" post we talked about communicating to your audience where they are at.  That entails really knowing the demogrpahics and users on each platform.  That takes some grind to and research to really know each platform.  And if you are going to communicate on it, trying to be both organic in your reach and growth and native in your content is key.

Many of you in the social media world know that i am talking about in that last sentence  But many dont.  This article is more for them.  In fact, if you are well versed in social media content marketing and creation, you probably want to stop reading...and on the other hand, i know a company hiring in the Carolina's you might want to check out - 

For the rest fo us, organic growth and native content, lets look into what the means:

Organic Growth - pretty simply, dont use gimmicks or pay for followers.  While Facebook Ads are acceptable to gain page growth because you can demographically target the audience you want to reach, paying for follower growth servies on twitter and instagram, for example, is frowned upon and really doesnt help you in the long run with your efforts of reach and marketing and conversion.

Native Content - each social media plaform has a language.  Understanding how to speak and put out content that matches that language is a learned skill.  A picture that gains 50 likes on Instagram may barely get noticed on twitter - a 5 minute video on YouTube may not get the views on Facebook.  A Pinterest cover photo to a blog/article may get better click thru's rather than when shared on instagram.  Knowing (and trying) to find what works langauge (content) wise is a skill that must be honed and improved over and over again.

Next time we will talk about not forgetting to "engage" with your audience - 


When it comes down to the foundations of good business...rather, Great Business...what do you find?  I guarantee, that one core value will be communication.  At our company, we believe it so strongly for Realtors, that it is a "key value" in our manifesto.  You hear a lot of about "relationships" in business, but without communication those relationships would not exist.

Here's the thing - communication comes in many shapes and forms and mediums due to the ever increasing platforms of social media.  You do realize that our social platforms, while relational, are only relational because they provide a means of communication between their users.  So how does this apply to Real Estate and our business?

Communicate with your audience where they are.  Its that simple.  You see their twitter account super active, DM them...if always posting and engaging on Facebook, private message them.  Are they a Snapchat enthusiast, chat at them.  The point is finding a way to communicate in their world so that they are more likely to communicate back.  Some of this is trial and error.  If you call them, they don't answer, try texting.  No response, a quick email.  Nothing?  Find them on social media and shoot a message....if you want their attention and business, you're going to have to put some effort and focus on communicating on multiple platforms and mediums.  

In real estate especially, we are dealing with multiple generations and demographics - the only way to increase your business and success is to vary and grow how and where we communicate. 


I have had the privelege of chapreroning my 7th grade son's band field trip to Williamsburg, VA.  We got to go on a ghost tour in downtown colonial Wiliamsburg, my first time in the area, and it made for some great pictures and an interesting experience.  Now if you want to hear and experience what we did i reccomend you book a trip.  I wont go deep into my individual experience, at least not for the purposes of this blog.  But, i do want to make an observation:  As the ghost tour guide told stories of expereince and the experience of others at various locations and homes around the town, i realized our social media marketing is really story telling.

Whether you mean to or not, you are weaving a stroy with every tweet, blog, video, post - and the best salesman are the best story tellers.  So my questions is, how intentional are you?  If you havent realized you're a story teller, well now you do...and how will that change how you use the different social platforms?  How will your story (post) engage your audience, capture their attentions, draw them in, or cause them to action? Describing a new listing - sharing a market update - fun at your latest networking event.  You are a story teller and author to multiple audiences looking to buy in to the right content (story).  

So think about this next time you post - the best story you ever heard, what drew you in?



Not all Social Media platforms are the same - i know as a Realtor, your probably know that.  But then why do we act in the opposite of our knowledge.  At the core, its most likely because we say we believe it, but we dont.  A video posted to both Youtube and Facebook...a picture on intagram and snapchat..a tweet and a blog (well, at least that one i hope you get the difference).  Heres the thing - while efficiency screams at us to re-post everywhere, the real strategy is being able to use the same content, but create strings of native posts from it that match each platform's unique audience and demographics for the best reach and response.

My first suggestion is this - Start with either a blog or video.  If you can make one, you can most likely create the other. - Though those who choose the Blogging medium may not feel they have the onscreen personality to make a video - or editing ability - or maybe a good voice over (guess what, thats why there is )...but really, a blog or video is the longest bit of content from which you can draw smaller native posts and content from for the other platforms.

Next time, we wil talk about splitting off those "parts" from the whole


#GaryVee made a good point in his newest book - "ideas are (crap), execution is everything" - Listen to coaches like Tom Ferry or Alex Charfen the main idea that screams through all the content is "DO!" Do, Do, Do - keep hustling, keep looking for the opportunities, keep moving forward....create, execute, evaluate, then repeat.  

Social Media and our internet culutre has led some people to believe that there is a magic formula where you dont have to work at a great idea you have and you instnatly become a billionare...with a B.  Or, that your marketing strategy can be isolated to some magic social platform that will net you a 1000% ROI for your minimal efforts.  

If anything, Social Media Marketing has taught us just the opposite.  Your competition has gotten larger and the attention span of your audience smaller.  There is constant trial and error for ad creation, content boosting, post timing, boosting email open rates and click name it.  

The point?  Action wins...out hustle the competition, create more, execute more, evaluate more - and repeat.